# How Soap went from 25% to 73% of email open rate with Landbot Plastic pollution is one of the biggest problems facing our planet right now. And while major corporations still fail to address this crisis, some small companies lead the way forward in terms of environmental stewardship. 17% CONVERSION RATE 73% EMAIL OPEN RATE 90% COMPLETED CHATS 17% CONVERSION RATE 73% EMAIL OPEN RATE 90% COMPLETED CHATS company [**Soap**](https://www.detersivoinscatola.com/), a Milan-based and first company selling 100% sustainable canned detergent. HEADQUARTERS Milan, Italy 🇮🇹 Employees 5 INDUSTRY eCommerce 17% CONVERSION RATE 73% EMAIL OPEN RATE 90% COMPLETED CHATS company [**Soap**](https://www.detersivoinscatola.com/), a Milan-based and first company selling 100% sustainable canned detergent. HEADQUARTERS Milan, Italy 🇮🇹 Employees 5 INDUSTRY eCommerce .avif)%20(1).svg)](https://www.youtube.com/watch?v=XzsCIVuC_ms) [YouTube](https://www.youtube.com/watch?v=XzsCIVuC_ms) [Tap to unmute](https://www.youtube.com/watch?v=XzsCIVuC_ms) [This video is age-restricted and only available on YouTube.](https://www.youtube.com/watch?v=XzsCIVuC_ms) [Learn more](https://support.google.com/youtube/answer/2802167?hl=en) [Watch on YouTube](http://www.youtube.com/watch?v=XzsCIVuC_ms) [Visit YouTube to search for more videos](https://www.youtube.com/) %20(1).png) Who says doing business and doing good can’t go together? Soap is unique in the sector and a rare case that includes people, planet, profit, and purpose in their business model. BecomeYoo Case Study Click for sound Convosight - The Global Community Marketing Platform - YouTube Tap to unmute [Convosight - The Global Community Marketing Platform](https://www.youtube.com/watch?v=6WW_VUYCu30) [Convosight](https://www.youtube.com/channel/UC2mmzAsFjVo51jo4t06SoHA) Convosight618 subscribers Click for sound MeinAuto.de Case Study Click for sound Lead Laundry Case Study Click for sound ●●●●●●● Overview of Lead Laundry The Challenge The Solution Bot Implementation and Features Optimizing Lead Qualification Impact on ROI and Lead Quality Success Story and Recommendations Choices Case Study Click for sound FASTA Case Study Click for sound Emma Case Study Click for sound 2021 Year End Academy Trial's - YouTube Tap to unmute [2021 Year End Academy Trial's](https://www.youtube.com/watch?v=cVXpjKr21ew) [Stars of Africa Football Academy](https://www.youtube.com/channel/UCLG3ZvkbsK5Og5NHLCF32kQ) Stars of Africa Football Academy4.25K subscribers THE CHALLENGE ## How to Compete With Giants We've listened many times to marketers saying that Facebook ads are the answer to traffic, clients, and sales, especially when you're new to the business. Marco Borsani, CEO and founder of Soap, wasn't an exception: ‍ > I've started with Facebook ads, but statistically speaking, the data I was getting wasn't meaningful. It was taking a huge amount of time, money, and effort to get quality leads. It's impossible to build trust and convert prospects into buyers through a small snapshot of my brand they see in an ad. **Marco Borsani** \| CEO and Founder of SOAP ‍ Valuable and educational content helps build authority. And when you have big-name competitors, you need to double your force to innovate and stay ahead of the curve. Playing in such a big league as the soap and detergent industry where Henkel, P&G, or Unilever are the most prominent players, Marco knew he had to take a shift in mindset. ‍ > I spent a lot of time and money investing on learning how I could differentiate my product from our competitors, and I knew I had to do the exact opposite of what they're doing. Therefore I didn't want to generate my leads the same way they're doing, which is through forms. THE SOLUTION ## Creating Real Value The right goals drive the right behavior. And with the right software in place, you can focus on providing what your customers need without relying on paid ads to get their attention. ‍ > I discovered the chatbots world, which would allow me to do a bit more than just lead generation. The main problem was that 90% of chatbots were based on Facebook Messenger, like ManyChat, Chatfuel, etc. I'd not have the autonomy and necessary freedom to integrate it with a landing page in an engaging way. However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. Studies show that [**85% of them**](https://techcrunch.com/2016/09/12/twilio-study-most-consumers-now-want-to-use-messaging-to-interact-with-businesses/) prefer to interact with companies via chatbots, and the truth is, when they're engaged in a conversation, they're less likely to bounce. Why is that, you may ask. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, .avif) ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, .jpg).jpg).jpg) .jpg).jpg) .jpg) .jpg) .jpg) .jpg) ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, Your browser does not support the video tag. ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, .avif) .avif) ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ### Step 4 - Campaign assets submission, review & approval ### Step 5 - Campaign publishing and submission of post links for tracking ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, %20(1).avif) %20(1).avif) ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, ## Creating Real Value ‍ However, an average landing page conversion rate is only 2% or 3% because consumers expect real-time interaction with a business. The answer is simple: to build any relationship, you need a conversation, and Marco knew that right from the start, My origins are in ecommerce where lead generation can be complex. Thanks to Landbot we achieved improvements of up to 400% in 3 months, with the same advertising expense. Marco Borsani Co-founder of Conversational Design Landbot allow us to go beyond the simple concept of chatbot or livechat and to provide to our customer and even to ourselves a complete and immersive conversational experience. Lara Petraglia Marketing Manager at Conversational Design THE RESULTS ## Experiences That Exceed Expectations Consumers are showing a willingness and propensity to spend but not purchase. They want experiences more than products. According to a study conducted by [**San Francisco State University's Psychology Department**](https://www.tandfonline.com/doi/abs/10.1080/17439760.2014.898316?journalCode=rpos20&), people enjoy greater well-being from life experiences and consider them better use of money. ‍ > Thanks to Landbot, I can see a really high engagement rate right from the start. Our page went from 3% to 17% of conversion rate. For Marco, there are two main things about Landbot that exceeded his expectations, **‍** ‍ > Firstly, our visitors not only trust but they like Landbot because I can see 90% of people reaching the end of the bot. Secondly, when they leave their email, they’re fully aware of what they’re doing, and that translates into a 73% of open email rate, compared to the 25% I had before Landbot, and consequently, we’ve seen a sharp surge in conversion rate. ‍ ## Better Conversations Grow Your Business In today's world, we are constantly bombarded with information, non-stop and all day. ‍ > People leave their email addresses because they now trust the channel and experience I’m providing. The numbers speak for themselves: our email open rate is 73% since using Landbot. I’ve never expected such numbers. **Marco Borsani** \| CEO and Founder of SOAP ‍ To build relationships, you need to bring value and make a difference. And the key here is engagement - two-way, meaningful, and added-value conversations. Conversations drive business. So, the question is: are you ready for this? .avif) .avif) .avif) .avif) .avif) CAMPAIGN TYPE Conversational Design Bot-Powered eCommerce Campaign for an aluminum planter manufacturer. RESULTS Close to 5,000 chats with 40%+ conversion to lead and a CPL of 1.71€. CAMPAIGN TYPE Own Conversational Design Bot-PoweredFacebook Campaign. RESULTS Over 64% lead conversion with 345 completed chats out of 536, with a CPL of 2.44$. CAMPAIGN TYPE Landbot on a full landing page + integration with Active Campaign for the email marketing campaign. RESULTS From 6665 emails sent, the open email rate was 73.64%, and 61.97% of clicks. CAMPAIGN TYPE Levels of engagement - email marketing campaign ‍ RESULTS In red, the number of opened emails are the biggest slice of the pie chart. LEADS GENERATED Number of leads acquired using a standard landing page VS using Landbot for lead generation. 552 😑 Landing Page 3588 🏆 Landbot 4000 3000 2000 1000 500 0 RESULTS 552 leads acquired with a landing page VS 3,588 leads using Landbot. COST PER LEAD (CPL) Cost per lead results when using a landing page instead of using Landbot. Landing Page 😒 .png) CPL of over 650$ Landbot 🚀 CPL below 400$ RESULTS CPL of over 650$ when using a landing page VS less than 400$ with Landbot. ### Join 12,000+ teams who trust us for growth. [Try Landbot free](https://app.landbot.io/signup/) [Get a Demo](https://landbot.io/demo) %20(1).avif)](https://twitter.com/Landbot_io) Product [Pricing](https://landbot.io/pricing) [AI Agent Chatbots](https://landbot.io/ai-agent-chatbots) [WhatsApp Chatbots](https://landbot.io/whatsapp) [Website Chatbots](https://landbot.io/chatbot-for-website) [API & SDK](https://landbot.io/api-sdk) [Chatbot Platform](https://landbot.io/chatbot-platform) [Integrations](https://landbot.io/integrations) [LLMs.txt](https://landbot.io/llms.txt) Solutions Teams [Chatbot for Marketing](https://landbot.io/solutions/chatbot-for-marketing) [Chatbot for Sales](https://landbot.io/solutions/chatbot-for-sales) Use Cases [Chatbot for Lead Generation](https://landbot.io/solutions/chatbot-for-lead-generation) [Chatbot for Customer Engagement](https://landbot.io/solutions/chatbot-for-customer-engagement) [Chatbot for Customer Support](https://landbot.io/solutions/chatbot-for-customer-support) Resources [Blog](https://landbot.io/blog) [Whitepapers & reports](https://landbot.io/library) [Ungated Conversations](https://landbot.io/ungated-conversations) [WhatsApp Channel](https://landbot.io/join-ungated-conversations) [Community](https://community.landbot.io/c/getting-started) [Knowledge Center](https://landbot.io/knowledge-center) [Academy](https://landbot.io/academy/home) [Chatbot Templates](https://landbot.io/chatbot-templates) [Developers](https://dev.landbot.io/) Case Studies [All case studies](https://landbot.io/case-studies) [Agency - Lead Qualification](https://landbot.io/case-studies/lead-laundry) [Agency - Lead Generation](https://landbot.io/case-studies/becomeyoo) [AI Real Estate](https://landbot.io/case-studies/choices) [Automotive](https://landbot.io/case-studies/meinauto) [E-commerce](https://landbot.io/case-studies/emma) [Finance](https://landbot.io/case-studies/fasta) [Hospitality](https://landbot.io/case-studies/hotelbeds) Blog [How to Build AI Agents](https://landbot.io/blog/ai-agents-use-cases-prompts) [Build AI WhatsApp Chatbots](https://landbot.io/blog/create-whatsapp-bot) [WhatsApp Bot Examples for Lead Generation](https://landbot.io/blog/whatsapp-bot-examples) [How to Build AI Agents](https://landbot.io/blog/ai-agents-use-cases-prompts) [Building AI-powered WhatsApp Chatbots](https://landbot.io/academy-webinars/building-whatsapp-chatbots-powered-by-ai) [WhatsApp Bot Examples for Lead Generation](https://landbot.io/blog/whatsapp-bot-examples) [Schedule Real Estate Appointments with AI](https://landbot.io/blog/real-estate-ai-scheduling-assistant) [How to Build AI Agents](https://landbot.io/blog/ai-agents-use-cases-prompts) [How to Create a Chatbot](https://landbot.io/blog/how-to-create-a-chatbot-for-website) [WhatsApp Business API](https://landbot.io/blog/how-to-apply-for-whatsapp-business-api) [Best Chatbot Software](https://landbot.io/blog/best-chatbot-software) Partners [Affiliate Program](https://landbot.io/affiliates) [Hire an Expert](https://landbot.io/experts) Our reviews %20(1).avif)](https://www.g2.com/products/landbot/reviews) [Contact Sales](https://landbot.io/contact-sales) \| [Our Values](https://landbot.io/our-values) \| [Jobs](https://jobs.landbot.io/) \| [Abuse Report Page](https://help.landbot.io/article/b2e5f3ng47-how-to-report-an-abusive-use-of-landbot#6_sensitive_content) \| [Terms & Conditions](https://landbot.io/terms-conditions) \| [Privacy Policy](https://landbot.io/privacy-policy) \| [Accessibility Statement](https://landbot.io/accessibility-statement) \| [Cookies Policy](https://landbot.io/cookies-policy) \| [Trust Center](https://trust.landbot.io/) [Contact Sales](https://landbot.io/contact-sales) \| [Hire an Expert](https://landbot.io/experts) \| [Developers](https://dev.landbot.io/) [Our Values](https://landbot.io/our-values) \| [Jobs](https://jobs.landbot.io/) \| [Terms & Conditions](https://landbot.io/terms-conditions) \| [Abuse Report Page](https://help.landbot.io/article/b2e5f3ng47-how-to-report-an-abusive-use-of-landbot#6_sensitive_content) \| [Privacy Policy](https://landbot.io/privacy-policy) \| [Accessibility Statement](https://landbot.io/accessibility-statement) \| [Cookies Policy](https://landbot.io/cookies-policy) \| [Trust Center](https://trust.landbot.io/) [Contact Sales](https://landbot.io/contact-sales) [Developers](https://dev.landbot.io/) [Our Values](https://landbot.io/our-values) [Jobs](https://jobs.landbot.io/) [Terms & Conditions](https://landbot.io/terms-conditions) [Abuse Report Page](https://help.landbot.io/article/b2e5f3ng47-how-to-report-an-abusive-use-of-landbot#6_sensitive_content) [Privacy Policy](https://landbot.io/privacy-policy) [Accessibility Statement](https://landbot.io/accessibility-statement) [Cookies Policy](https://landbot.io/cookies-policy) [Trust Center](https://trust.landbot.io/) SOC2 Compliant GDPR Compliant Copyright © 2026 HELLO UMI S.L. Copyright © 2026 HELLO UMI S.L.