# Top 22 Tools to Include in Your Martech Stack in 2022 Oct 6, 2021 27 Min READ Jiaqi Pan CEO, Landbot Illustrator: Jana Pérez ## TABLE OF CONTENTS - [What is a MarTech Stack?](#what-is-a-martech-stack) - [Martech Landscape in Graphic Form](#martech-landscape-in-graphic-form) - [Why Invest in a MarTech Stack?](#why-invest-in-a-martech-stack) - [How to Build your MarTech Stack?](#how-to-build-your-martech-stack) - [22 Tools for 2022 Marketing Technology Stack](#22-tools-for-2022-marketing-technology-stack) ## 01. [Landbot](https://landbot.io/blog/martech-stack#landbot) ## 02. [Encharge](https://landbot.io/blog/martech-stack#encharge) ## 03. [Elementor](https://landbot.io/blog/martech-stack#elementor) ## 04. [Webflow](https://landbot.io/blog/martech-stack#webflow) ## 05. [Airtable](https://landbot.io/blog/martech-stack#airtable) ## 06. [Clearbit](https://landbot.io/blog/martech-stack#clearbit) ## 07. [Crazy Egg](https://landbot.io/blog/martech-stack#crazy-egg) ## 08. [SEMrush](https://landbot.io/blog/martech-stack#semrush) ## 09. [Demandbase](https://landbot.io/blog/martech-stack#demandbase) ## 10. [ClickUp](https://landbot.io/blog/martech-stack#clickup) ## 11. [Mixpanel](https://landbot.io/blog/martech-stack#mixpanel) ## 12. [SkedSocial](https://landbot.io/blog/martech-stack#skedsocial) ## 13. [Salesforce](https://landbot.io/blog/martech-stack#salesforce) ## 14. [Zoom](https://landbot.io/blog/martech-stack#zoom) ## 15. [Voluum](https://landbot.io/blog/martech-stack#voluum) ## 16. [Segment](https://landbot.io/blog/martech-stack#segment) ## 17. [Wistia](https://landbot.io/blog/martech-stack#wistia) ## 18. [Aircall](https://landbot.io/blog/martech-stack#aircall) ## 19. [Uberflip](https://landbot.io/blog/martech-stack#uberflip) ## 20. [Trackr](https://landbot.io/blog/martech-stack#trackr) ## 21. [Prisync](https://landbot.io/blog/martech-stack#prisync) ## 22. [Fomo](https://landbot.io/blog/martech-stack#fomo) ### What is a MarTech Stack? A marketing technology stack (commonly known as “MarTech Stack”) is a collection of technologies that digital marketers use to optimize marketing activities across various channels. Companies leverage these tools to analyze customer data and campaign performance, streamline collaboration, and communicate with clients. ### Martech Landscape in Graphic Form The marketing technologies sector has experienced a boom, offering innovative solutions. The **Marketing Technology Landscape Supergraphic for 2020** illustrates the growth from 150 solutions in 2011 to over 8000 in 2020. ### Why Invest in a MarTech Stack? After the events of 2020, the need for efficient digitalization has surged. A well-organized MarTech stack can enhance communication, save time, and improve resource allocation. ### How to Build your MarTech Stack? 1. **Setting Goals & Identifying Pain Points** - What do you want to achieve? - What are the obstacles? 2. **Get the Basics Down** - Marketing automation - CRM system - Content management system - Analytics platform 3. **Finding Example Martech Stacks** ### 22 Tools for 2022 Marketing Technology Stack **1. Landbot** – A no-code chatbot builder for lead generation and engagement. - **Free trial:** Yes - **Pricing:** Starts at $30/month **2. Encharge** – Customer data management for personalized email journeys. - **Free trial:** Yes - **Pricing:** Starts at $49/month **3. Elementor** – A platform for creating comprehensive WordPress websites. - **Free plan:** Yes - **Pricing:** Starts at $49/year **4. Webflow** – A no-code web design platform with integrated CMS. - **Free plan:** Yes - **Pricing:** Starts at $16/month **5. Airtable** – A cloud-based spreadsheet and database tool. - **Free trial:** Yes - **Pricing:** Starts at $10/month **6. Clearbit** – Identifies anonymous web traffic. - **Free demo available on request** - **Pricing:** Depends on usage **7. Crazy Egg** – Provides heatmaps and user interaction insights. - **Free trial:** Yes - **Pricing:** Starts at $24/month **8. SEMrush** – All-in-one SEO tool for monitoring website performance. - **Free trial:** Yes - **Pricing:** Starts at $99.95/month **9. Demandbase** – Personalized ad tech for Account-Based Marketing. - **Free demo available on request** - **Pricing:** Case by case **10. ClickUp** – Flexible project management and collaboration tool. - **Free trial:** Yes - **Pricing:** Starts at $9/month **11. Mixpanel** – Analytics tool for SaaS businesses. - **Free plan:** Yes - **Pricing:** Starts at $17/month **12. SkedSocial** – Social media marketing tool focused on Instagram. - **Free trial:** Yes - **Pricing:** Starts at $25/month **13. Salesforce** – Leading CRM solution. - **Free trial:** Yes - **Pricing:** Starts at $25/month **14. Zoom** – Video conferencing and webinar solution. - **Free trial:** Yes - **Pricing:** Starts at $25/month **15. Voluum** – Affiliate marketing tracking tool. - **Free trial:** No - **Pricing:** Starts at $69/month **16. Segment** – Customer data infrastructure. - **Free trial:** Yes - **Pricing:** Starts at $120/month **17. Wistia** – Video hosting and marketing tool. - **Free plan:** Yes - **Pricing:** Starts at $79/month **18. Aircall** – Cloud calling system. - **Free trial:** Yes - **Pricing:** Starts at $30/month **19. Uberflip** – Content marketing and experience platform. - **Free trial:** No - **Pricing:** Quote-based **20. Trackr** – Influencer marketing platform. - **Free trial:** No - **Pricing:** Case-by-case basis **21. Prisync** – Dynamic product pricing tool. - **Free trial:** Yes - **Pricing:** Starts at $59/month **22. Fomo** – Social proof tool. - **Free trial:** Yes - **Pricing:** Starts at $19/month ## To Sum Things Up… This is a curated list of marketing technology tools for your MarTech stack in 2022. These tools can assist in enhancing your marketing capabilities, improve customer engagement, and ultimately, drive your business forward.